Give consumers the choice
I always tell my clients that they need to give consumers the choice. There is no one-size-fits-all approach to marketing, […]
Differentiate your Mortgage Marketing
Sometimes you need to differentiate your Mortgage Marketing to stand out from the crowd. The rise in interest rates after
Ask DataDale - The Dataman Group Blog, Mortgage Marketing Blog
Does Your New Mover Mail Stick Around?
Make your New Mover mail stick around by adding shelf life to your mailings with magnets I always tell my
Mortgage Pros Focus on Millennial Home Buyers
It’s time to focus on Millennial Home Buyers According to the Wall Street Journal, first-time home buyers are rushing to
Why Business Owners Use Snail Mail
So, when’s the last time you got a letter in the mail? If you’re like most people, the answer is
What’s the difference between a Saturation List and Targeted List?
Many of our clients ask us about the difference between a saturation list and targeted list. Saturation List A Saturation
Reverse Mortgages are Making a Comeback
Reverse Mortgages are making a comeback and mortgage marketers have increased their direct mail budgets to reach out to Golden
Targeting Boomer Homeowners for Aging-in-Place Remodeling Projects
Aging-in-place projects are on the rise as Baby Boomers invest in comfort, safety, and independence. Learn how home improvement companies can identify, target, and market to boomer homeowners who are actively planning these upgrades.
Spring Clean Your Database
When the flowers start to bloom you know it’s time to spring clean your database. Your database is a big
Does Your Direct Mail Measure Up?
40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up? Creating
