Will The Gig Economy Change Mortgage Lending?
Mortgage Lending and the Gig Economy Mortgage lenders are facing a new crisis. That is how to deal with loan […]
Retirees and Reverse Mortgage Fundedness
When it comes to retirees, the big question is how can reverse mortgage fundedness help retirees? Can a reverse mortgage
In Marketing, Repetition Counts
Do It Again…And Again because in marketing, repetition counts! Research has shown that direct mail efforts truly become effective not after
Give consumers the choice
I always tell my clients that they need to give consumers the choice. There is no one-size-fits-all approach to marketing,
Differentiate your Mortgage Marketing
Sometimes you need to differentiate your Mortgage Marketing to stand out from the crowd. The rise in interest rates after
Ask DataDale - The Dataman Group Blog, Mortgage Marketing Blog
Does Your New Mover Mail Stick Around?
Make your New Mover mail stick around by adding shelf life to your mailings with magnets I always tell my
Mortgage Pros Focus on Millennial Home Buyers
It’s time to focus on Millennial Home Buyers According to the Wall Street Journal, first-time home buyers are rushing to
Why Business Owners Use Snail Mail
So, when’s the last time you got a letter in the mail? If you’re like most people, the answer is
What’s the difference between a Saturation List and Targeted List?
Many of our clients ask us about the difference between a saturation list and targeted list. Saturation List A Saturation
Reverse Mortgages are Making a Comeback
Reverse Mortgages are making a comeback and mortgage marketers have increased their direct mail budgets to reach out to Golden
