2019 Home Buyer Snapshot
As we move into 2019, this home buyer snapshot will help real estate and mortgage marketers pick the right […]
Cell Phone Lists Can Give Your Marketing a Lift
Cell Phone Facts: Almost Two-Thirds of America Only Reachable via Cell Phone lists Many Lead generation managers ask me questions
Don’t Treat all Marketing Channels The Same
Today’s marketing channels include social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube. Each of these social media platforms
Millennial New Movers – The Latest Trends
Mortgage companies and home builders are keeping their eyes on Millennial New Movers. Millennials are defined as being born between
Millennials are today’s home buyers
Millennials are today’s home buyers. This month, the housing industry celebrates “New Homes Month”. It’s a good time to examine
Using Facebook Advertising for Lead Generation
I get a lot of questions about using Facebook advertising for lead generation. A solid Lead Generation program utilizes many
DIGITAL MARKETING TO WOMEN
When it comes to digital marketing, younger women are more likely to engage with brands through digital channels. Research shows
How long should your email subject line be?
I get asked this question a lot: How long should your email subject line be? The general consensus is that
Online Buyers Trust Direct Mail
76% of Online Buyers Trust Direct Mail when making a Purchase Decision. Many advertisers are amazed that traditional media scores
Use your mailing list to create a digital audience
Did you know that you can use a mailing list to create a digital audience? You can use your mailing
