Millennials are today’s home buyers
Millennials are today’s home buyers. This month, the housing industry celebrates “New Homes Month”. It’s a good time to examine […]
Using Facebook Advertising for Lead Generation
I get a lot of questions about using Facebook advertising for lead generation. A solid Lead Generation program utilizes many
DIGITAL MARKETING TO WOMEN
When it comes to digital marketing, younger women are more likely to engage with brands through digital channels. Research shows
How long should your email subject line be?
I get asked this question a lot: How long should your email subject line be? The general consensus is that
Online Buyers Trust Direct Mail
76% of Online Buyers Trust Direct Mail when making a Purchase Decision. Many advertisers are amazed that traditional media scores
Use your mailing list to create a digital audience
Did you know that you can use a mailing list to create a digital audience? You can use your mailing
HELOC Conversion Prospect List
Our HELOC conversion prospects list gives mortgage marketers entree to this key group of potential refinancers. The new tax laws
Top 7 Direct Response Mechanisms for 2018
To be successful in any direct response campaign, you need to use the right response vehicle. When you make it
Data Dale’s Mortgage Marketing Outlook
Mortgage Marketing Outlook – 1st Quarter of 2018 The new Tax Code will bring plenty of changes. Because of that,
Creating Compelling Direct Mail Copy
Creating compelling direct mail copy separates the high-response mailers from those that generate a mediocre response. The truth of the
