Data Dale’s Mortgage Marketing Outlook
Mortgage Marketing Outlook – 1st Quarter of 2018 The new Tax Code will bring plenty of changes. Because of that, […]
Creating Compelling Direct Mail Copy
Creating compelling direct mail copy separates the high-response mailers from those that generate a mediocre response. The truth of the
Outbound Marketing can bring in the leads
The term outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to
Using a Targeted Mailing List
We all know that Direct Marketing response is built on several key fundamentals: Using a Targeted mailing list Finding the
Equity Homeowners Have Purchase Power
Equity Homeowners have Purchase Power. 93.9% of Homes in the US Have Positive Equity – 78.8% of US Homeowners have Significant
Will The Gig Economy Change Mortgage Lending?
Mortgage Lending and the Gig Economy Mortgage lenders are facing a new crisis. That is how to deal with loan
Retirees and Reverse Mortgage Fundedness
When it comes to retirees, the big question is how can reverse mortgage fundedness help retirees? Can a reverse mortgage
In Marketing, Repetition Counts
Do It Again…And Again because in marketing, repetition counts! Research has shown that direct mail efforts truly become effective not after
Give consumers the choice
I always tell my clients that they need to give consumers the choice. There is no one-size-fits-all approach to marketing,
Differentiate your Mortgage Marketing
Sometimes you need to differentiate your Mortgage Marketing to stand out from the crowd. The rise in interest rates after
