Marketing to Hispanics
The latest statistics clearly point out the value of marketing to Hispanics. Today, 64,415,826 Hispanics live in the United States. […]
10 Pitfalls to Avoid in Direct Mail
When I write about marketing I make sure to include these 10 pitfalls to avoid in direct mail. Direct mail
Working Leads Effectively
In the sales business, there is nothing more important to you than working leads effectively. As a business owner, you
Mortgage Brokers – Ask the Right Questions to Close
Mortgage Brokers – Are you asking the right questions to close that First Mortgage? Experts agree that the best way
33 years in Boca Raton Chamber of Commerce
Dataman Group is celebrating 33 years in the Boca Raton Chamber of Commerce We are delighted to continue our membership
Millennial New Home Buyers
Millennials new Home Buyers, represent 56% of last year’s home buyers. Millennials are now reaching peak home buying age which
Does Your Business have an OmniChannel Marketing Strategy?
Think of your omnichannel marketing strategy as the 2019 version of integrated marketing. Nowadays, according to research from Google, 90%
How mortgage marketers drive response
Mortgage marketers know that the key to driving response is to focus on highly targeted segments and tailoring the message
Integrated Marketing Checklist for 2019
This integrated marketing checklist will help you incorporate integrated marketing in your 2019 marketing program. Sure, we know that this
The Millennial Consumer
The Millennial Consumer want to do business with ethical, sustainable and socially responsible companies According to an article in Huffington
