Omni-channel campaign – MB Financial Case Study
MB Financial succeeds with an omni-channel campaign anchored by Direct Mail. This Case Study will examine “MB is Me”. This […]
The Top 7 Housing Markets for 2019
According to Realtor.com, these are the top 7 housing markets for 2019: Lakeland, Fla. Median list price: $224,950 Predicted
Marketing Holiday Stress Relief
Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by
Thinking Outside of the In-Box
I tell my customers that they really need to do some thinking outside of the in-box. Your job is to
Are Spam Keywords ruining your Marketing?
What do Cash bonus, Free Info, Income from home, and Stop snoring Have in Common? They are all on The
Create the Perfect Offer
I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking
Stand out from the Crowd
In marketing, you have to get noticed – you have to stand out from the crowd. Sometimes it’s a fantastic
Effective Direct Mail is Memorable and that Equates to Plus ROI
Effective direct mail is memorable. While the internet may be where people spend most of their time, it’s also where
Comparing Prescreen Credit Data and Invitation to Apply (ITA) / Modeled Data
The volume of mortgage, refinance and credit card offers is steadily increasing. We are getting lots of calls from banks,
The Best Marketing Strategies are Works in Progress
The best marketing strategies aren’t lightning strikes — I always look at them as works in progress. Marketers must constantly
