What New Homeowners Buy
I often get asked what new homeowners buy after they have moved into their new home. According to a survey […]
Asking Questions in Marketing
Does asking questions in marketing work? Is asking questions in marketing a bad way to start your marketing message? That
Great Subject Lines Convey Urgency
When you create a sense of urgency with your subject line, you are increasing the odds that your subscribers will
The 3 C’s of the Purchase Journey
Connect – Convert – Continuously Engage These three stages help us move our target along the purchase journey. In sales
July Mortgage Marketing Trends
DataDale’s July Mortgage Marketing Trends The first half of 2019 surprised everyone across the country. Mortgage rates fell. That’s the
Consumers Prefer Direct Mail
Direct Mail – for many Consumers it’s the Preferred Way to Receive Promotions According to Marketing Sherpa, when it comes
Direct Mail Drives Engagement
You & I know that direct mail drives engagement. But how do we show the naysayers? The truth is that
Mortgage refinance applications hit new high
Mortgage refinance prospects increased to 5.9 million applications in May 2019. According to Black Night monitor, these refinances represent a
Marketing to Hispanics
The latest statistics clearly point out the value of marketing to Hispanics. Today, 64,415,826 Hispanics live in the United States.
10 Pitfalls to Avoid in Direct Mail
When I write about marketing I make sure to include these 10 pitfalls to avoid in direct mail. Direct mail
