Honesty enhances marketing strategy
The old adage – honesty in the best policy – really holds true. In fact, many studies continue to corroborate […]
Integrated Marketing Checklist
How are you incorporating integrated marketing in your marketing program? This Integrated Marketing Checklist covers strategies you should consider for customer
Managing the Sales Process
You need to plan a strategic approach to managing the sales process. Sure, we all want to close the sale.
Estimating Direct Mail Costs
If this is your first campaign, you need a way of estimating your direct mail costs. Let’s face it, we
Amazon’s Omni-Channel Catalog
Amazon’s omni-channel catalog incorporates more marketing channels into it’s outreach than any other catalog I’ve ever seen. Amazon just mailed
Marketing to Asian Americans
Many brands are marketing to Asian Americans. In fact, even though this segment represents only about 5% of the population,
What New Homeowners Buy
I often get asked what new homeowners buy after they have moved into their new home. According to a survey
Asking Questions in Marketing
Does asking questions in marketing work? Is asking questions in marketing a bad way to start your marketing message? That
Great Subject Lines Convey Urgency
When you create a sense of urgency with your subject line, you are increasing the odds that your subscribers will
The 3 C’s of the Purchase Journey
Connect – Convert – Continuously Engage These three stages help us move our target along the purchase journey. In sales
