Not doing email address verification will absolutely mean the failure of your campaign. On the average, only 28% of emails […]
Response rates for direct mail increased to 5.1% in 2018, the highest level in ten years. Part of the reason
There is no question that postcards have an important place in the world of direct mail. We love postcards for
The power of willing can really make the difference between a yes and no response. We use lots of phrases
Businesses that take advantage of the seasonal direct marketing initiatives get a leg up on the competition. This is because
Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by
Story-telling helps non-profits make their case. Stories persuade donors and humanize an agency’s mission. You need to provide a compelling
I tell my customers that they really need to do some thinking outside of the in-box. Your job is to
I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking
In marketing, you have to get noticed – you have to stand out from the crowd. Sometimes it’s a fantastic
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