The Pros and Cons of Using Postcards for Direct Mail
There is no question that postcards have an important place in the world of direct mail. We love postcards for […]
The Power of Willing
The power of willing can really make the difference between a yes and no response. We use lots of phrases
Seasonal direct marketing initiatives
Businesses that take advantage of the seasonal direct marketing initiatives get a leg up on the competition. This is because
Marketing Holiday Stress Relief
Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by
Non-Profits Make their Case with Storytelling
Story-telling helps non-profits make their case. Stories persuade donors and humanize an agency’s mission. You need to provide a compelling
Thinking Outside of the In-Box
I tell my customers that they really need to do some thinking outside of the in-box. Your job is to
Create the Perfect Offer
I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking
Stand out from the Crowd
In marketing, you have to get noticed – you have to stand out from the crowd. Sometimes it’s a fantastic
The Best Marketing Strategies are Works in Progress
The best marketing strategies aren’t lightning strikes — I always look at them as works in progress. Marketers must constantly
A Telemarketing Campaign that Works for your Business
A Telemarketing campaign that works can be a fabulous marketing channel for your business. It can increase awareness of your
