Communicating During a Crisis
The way a company communicates during a crisis matters a great deal. It shapes how a customer, prospect and even […]
Non-Profits use Direct Mail for Stewardship
As a direct marketing maven, I love to see when non-profits use direct mail for stewardship. A strong donor stewardship
Don’t Neglect the Baby Boomers
We are all so focused on reaching out to the millennial cohort that I worry we neglect the baby boomers.
Stand Out with Direct Mail
The new technology in 2020 you will make it easy for you to use great creative to stand out with
Using data to increase revenue
This case study will look at how Sun & Ski Sports succeeded by using data to better target customers and
Is Direct Mail Right for Your Fund Raising Org?
Many people ask me about fund raising by direct mail. Some agencies do this very well and raise tons of
Millennials and Direct Mail
The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The
Direct Marketing Trends for 2020
One of my colleagues asked me about the direct marketing trends for 2020. I think we need to start with
Honesty enhances marketing strategy
The old adage – honesty in the best policy – really holds true. In fact, many studies continue to corroborate
Managing the Sales Process
You need to plan a strategic approach to managing the sales process. Sure, we all want to close the sale.
