The 3 C’s of the Purchase Journey
Connect – Convert – Continuously Engage These three stages help us move our target along the purchase journey. In sales […]
Consumers Prefer Direct Mail
Direct Mail – for many Consumers it’s the Preferred Way to Receive Promotions According to Marketing Sherpa, when it comes
Direct Mail Drives Engagement
You & I know that direct mail drives engagement. But how do we show the naysayers? The truth is that
Marketing to Hispanics
The latest statistics clearly point out the value of marketing to Hispanics. Today, 64,415,826 Hispanics live in the United States.
10 Pitfalls to Avoid in Direct Mail
When I write about marketing I make sure to include these 10 pitfalls to avoid in direct mail. Direct mail
33 years in Boca Raton Chamber of Commerce
Dataman Group is celebrating 33 years in the Boca Raton Chamber of Commerce We are delighted to continue our membership
Does Your Business have an OmniChannel Marketing Strategy?
Think of your omnichannel marketing strategy as the 2019 version of integrated marketing. Nowadays, according to research from Google, 90%
Non-profits Need to Create Engagement
Non-profits need to create engagement. They do this be integrating content marketing and fundraising. The single biggest step you can
Integrated Marketing Checklist for 2019
This integrated marketing checklist will help you incorporate integrated marketing in your 2019 marketing program. Sure, we know that this
The Millennial Consumer
The Millennial Consumer want to do business with ethical, sustainable and socially responsible companies According to an article in Huffington
