Direct Marketing Trends for 2020
One of my colleagues asked me about the direct marketing trends for 2020. I think we need to start with […]
Honesty enhances marketing strategy
The old adage – honesty in the best policy – really holds true. In fact, many studies continue to corroborate
Managing the Sales Process
You need to plan a strategic approach to managing the sales process. Sure, we all want to close the sale.
Estimating Direct Mail Costs
If this is your first campaign, you need a way of estimating your direct mail costs. Let’s face it, we
Marketing to Asian Americans
Many brands are marketing to Asian Americans. In fact, even though this segment represents only about 5% of the population,
What New Homeowners Buy
I often get asked what new homeowners buy after they have moved into their new home. According to a survey
Using Halloween in Your Marketing
I wrote a great post last year about using Halloween in your marketing to drive lead generation. I got a
Medicare Open Enrollment Marketing
Each year I seem to write about Medicare open enrollment marketing. For members of the Insurance sector, Open Enrollment season
Asking Questions in Marketing
Does asking questions in marketing work? Is asking questions in marketing a bad way to start your marketing message? That
Great Subject Lines Convey Urgency
When you create a sense of urgency with your subject line, you are increasing the odds that your subscribers will
