Competing on Price in the Post-pandemic World
I have always told my customers that they should not competing on price. That their goal is to rise above […]
Linking Physical and Digital Communications
Linking physical and digital communications provides consumers with a seamless marketing experience. We all know that response increases when the
Hispanic Real Estate Buyers are a Driving Force in Home Buying
Hispanic real estate prospects are the leading market segment of first-time home buyers. This is according to data from the
Doing Business As Usual?
How do we move back into a business as usual scenario? Let’s not kid ourselves, we’ve been traumatized. What we
Social Distancing or Physical Distancing?
The expression social distancing is making me crazy. As far as I am concerned, it’s not social distancing – it’s
Communicating During a Crisis
The way a company communicates during a crisis matters a great deal. It shapes how a customer, prospect and even
Don’t Neglect the Baby Boomers
We are all so focused on reaching out to the millennial cohort that I worry we neglect the baby boomers.
Targeting Multi-generational Households
Targeting multi-generational households offers businesses an opportunity to differentiate themselves from their competition. For some industries, multi-generational households are serious
Stand Out with Direct Mail
The new technology in 2020 you will make it easy for you to use great creative to stand out with
Marketing Children’s Dental Health Month
Each year in February, the American Dental Association promotes the National Children’s Dental Health Month. This is to increase the
