Personalization and the Customer Experience
Personalization continues to be very important in all phases of the Customer Experience. When we use the term personalization, we […]
Perfecting your Email Subject Line
When you send an email, you need to make sure you perfect your email subject line. According to a study
Insurance Agents Generate Leads with Direct Mail
So far in 2021, ICW Group Insurance Companies agents have distributed more than 100,000 lead generation direct mail pieces. According
Using Email for Sales Prospecting
Email can be a wonderful channel for sales prospecting. It can help your company with visibility and branding. It can
Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But,
Marketing to Small Businesses
According to 2023 statistics, there are over 33.2 million small businesses in the United States. Small businesses have much
Birthday Mailings Drive Response
I got a happy birthday mailing yesterday with a special offer yesterday. I love birthday presents! Doesn’t everybody? Last
Mortgage Refinance Cold Calling Script
If you’re cold calling to generate mortgage refinance leads, I want to give you the basics for a great
Two Top Lists for Insurance Agents
Insurance agents are always looking for top quality marketing lists. After all, Insurance agents always need to market. The
Marketing Re-Entry – What’s Your Plan?
Marketing re-entry properly is not as easy as it feels it should be. Do you really believe that after
