The Growing Hispanic Market
The Hispanic market continues to grow, both in numbers and in buying power. There are over 63.6 million Hispanic Americans. […]
How to Market Medicare Advantage
Each year I seem to write a new blog on how to market Medicare Advantage and supplemental Medicare policies. My
Generation Z Direct Mail Tips
Generation Z is an up and coming buying cohort. These consumers were born after 1996, which means they are now
Maximize your Consumer Lists
Most B2C companies are working hard to maximize their consumer lists. Nowadays, consumer lists are multi-purpose. They have to be.
Sample Homeowners Insurance Script
We are providing this sample homeowners insurance script for those insurance agents looking for guidance. Let’s face it, insurance agents
Personalization and the Customer Experience
Personalization continues to be very important in all phases of the Customer Experience. When we use the term personalization, we
Perfecting your Email Subject Line
When you send an email, you need to make sure you perfect your email subject line. According to a study
Insurance Agents Generate Leads with Direct Mail
So far in 2021, ICW Group Insurance Companies agents have distributed more than 100,000 lead generation direct mail pieces. According
Using Email for Sales Prospecting
Email can be a wonderful channel for sales prospecting. It can help your company with visibility and branding. It can
Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But,
