Personalization and the Customer Experience
Personalization continues to be very important in all phases of the Customer Experience. When we use the term personalization, we […]
Mortgage Direct Mail that Works
This is a great time for mortgage marketers to get their direct mail out the door. We are seeing a
Perfecting your Email Subject Line
When you send an email, you need to make sure you perfect your email subject line. According to a study
Insurance Agents Generate Leads with Direct Mail
So far in 2021, ICW Group Insurance Companies agents have distributed more than 100,000 lead generation direct mail pieces. According
Using Email for Sales Prospecting
Email can be a wonderful channel for sales prospecting. It can help your company with visibility and branding. It can
Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But,
Closet Companies Target Millennials and Baby-Boomers
There is no question that closet companies need to target Millennial; and Baby-Boomers in their marketing strategies. After a year
Marketing to Small Businesses
According to 2023 statistics, there are over 33.2 million small businesses in the United States. Small businesses have much
Birthday Mailings Drive Response
I got a happy birthday mailing yesterday with a special offer yesterday. I love birthday presents! Doesn’t everybody? Last
EARTH DAY IS APRIL 22nd – TARGET GREEN CONSUMERS
April is a great time to reach out to Eco-Friendly – or what we call – Green Consumers. There is
