Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But, […]
Closet Companies Target Millennials and Baby-Boomers
There is no question that closet companies need to target Millennial; and Baby-Boomers in their marketing strategies. After a year
Marketing to Small Businesses
According to 2023 statistics, there are over 33.2 million small businesses in the United States. Small businesses have much
Birthday Mailings Drive Response
I got a happy birthday mailing yesterday with a special offer yesterday. I love birthday presents! Doesn’t everybody? Last
EARTH DAY IS APRIL 22nd – TARGET GREEN CONSUMERS
April is a great time to reach out to Eco-Friendly – or what we call – Green Consumers. There is
Mortgage Refinance Cold Calling Script
If you’re cold calling to generate mortgage refinance leads, I want to give you the basics for a great
Two Top Lists for Insurance Agents
Insurance agents are always looking for top quality marketing lists. After all, Insurance agents always need to market. The
Marketing Residential Solar – the 5 W’s
Residential solar sales continue to soar. According to the SEIA, residential solar installations will have a double-digit growth each
Marketing Re-Entry – What’s Your Plan?
Marketing re-entry properly is not as easy as it feels it should be. Do you really believe that after
6 Commandments of Lead Generation
Why should People Want to do Business with You? Marketers who take advantage of these 6 Commandments of lead generation will improve
