New Homeowners and Smart Decisions
New Homeowners need to make smart decisions when they move into their new homes. Of course, the first smart decision […]
The Growing Hispanic Market
The Hispanic market continues to grow, both in numbers and in buying power. There are over 63.6 million Hispanic Americans.
Generation Z Direct Mail Tips
Generation Z is an up and coming buying cohort. These consumers were born after 1996, which means they are now
Maximize your Consumer Lists
Most B2C companies are working hard to maximize their consumer lists. Nowadays, consumer lists are multi-purpose. They have to be.
Personalization and the Customer Experience
Personalization continues to be very important in all phases of the Customer Experience. When we use the term personalization, we
Perfecting your Email Subject Line
When you send an email, you need to make sure you perfect your email subject line. According to a study
Using Email for Sales Prospecting
Email can be a wonderful channel for sales prospecting. It can help your company with visibility and branding. It can
Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But,
Marketing to Small Businesses
According to 2023 statistics, there are over 33.2 million small businesses in the United States. Small businesses have much
Marketing Re-Entry – What’s Your Plan?
Marketing re-entry properly is not as easy as it feels it should be. Do you really believe that after
