Banks Target Black and Hispanic Homebuyers for Mortgages
Many banks, mortgage companies and financial institutions are providing mortgages specifically targeting Black and Hispanic homebuyers. These products are designed […]
Reaching Adult Children with live-in Parents
Nowadays, there are many adult children with live-in parents. American seniors are living longer than ever before. They are in
How to Avoid Panic Marketing in 2022
Spoiler: Panic Marketing isn’t about Covid Panic Marketing. It’s what happens when you have to get out a marketing piece
SoLoMo – Marketing Buzzword for 2022
One of my favorite marketing buzzwords for 2022 is SoLoMo. This is a combination of Social, Local and Mobile media.
Insurance Agents Cold Call to Grow Their Business
Cold Calling is an integral part of lead generation. According to Investopedia, cold calling is the solicitation of a potential
2022 – A year of transformation
2022 is destined to be a year of continuing transformation for business. According to Alan Murray, CEO of Fortune Magazine,
The Rolling Stones and Annuity Buyers
It’s an easy stretch to compare Rolling Stones concert attendees and Annuity Buyers. Did you know that the The Rolling
Combating Mortgage Burnout
Mortgage Burnout and New Ideas for Lenders I’m sure you read the article in this week’s Wall Street Journal –
Trends Driving Direct Mail ROI for 2022
Direct Mail still yields the highest ROI and lowest cost-per-lead and highest conversion rates of any medium. We are so
For Better Lead Generation Results Improve Your Landing Page Forms
If you want better lead generation results, you need to make sure your landing pages – and the forms on
