Spring Clean Your Database
When the flowers start to bloom you know it’s time to spring clean your database. Your database is a big […]
Does Your Direct Mail Measure Up?
40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up? Creating
Ask DataDale - The Dataman Group Blog, Pure Water Profits
World Water Day 2017
Today is World Water Day 2017. I always tell my colleagues in the water quality industry to take advantage of
Ask DataDale - The Dataman Group Blog, Mortgage Marketing Blog, Pure Water Profits
Marketing Trends in 2017
The year 2017 will be an exciting year for marketers, particularly in terms of enhanced digital skills. As new trends,
Reverse Mortgage Marketing Making a Comeback
Reverse Mortgage Marketing is making a Comeback. The recent press regarding Reverse Mortgages is giving the product quite the boost.
Marketing Personal Umbrella Policies
I read a blog by Daina Kawchack-Smith in the Insurance Journal which outlines 4 tips for marketing Personal Umbrella policies.
Sirius XM’s Direct Mail Welcome Package
Sirius XM succeeded with a direct mail welcome package that offered new customers a free trial membership offer. Many vehicles
Targeted Mailing Lists – Download a copy of this presentation
Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists. While EDDM is a
Direct Mail Is Booming for Furniture Retailers
A recent study was published in Furniture World Magazine. It shows that retail marketers are stepping up marketing initiatives in
Effective Direct Mail Brings in the Dollars
I want to share some statistics about effective direct mail for those direct mail doubters out there. Maybe these numbers will
