The 3 C’s of the Purchase Journey
Connect – Convert – Continuously Engage These three stages help us move our target along the purchase journey. In sales […]
July Mortgage Marketing Trends
DataDale’s July Mortgage Marketing Trends The first half of 2019 surprised everyone across the country. Mortgage rates fell. That’s the
Consumers Prefer Direct Mail
Direct Mail – for many Consumers it’s the Preferred Way to Receive Promotions According to Marketing Sherpa, when it comes
Potential Disability Insurance Buyers
New Homeowners are Great Potential Disability Insurance Buyers According to the Centers for Disease Control (CDC), 22% of adults in the
Targeting Green Consumers for Pre-Need
We’ve been talking about targeting green consumers for pre-need for green burials for years. I just read about a new
Direct Mail Drives Engagement
You & I know that direct mail drives engagement. But how do we show the naysayers? The truth is that
Summertime Pest Control Tips
These Summertime Pest Control Tips will give homeowners a fighting chance against all sorts of unwanted visitors. Why do I
Mortgage refinance applications hit new high
Mortgage refinance prospects increased to 5.9 million applications in May 2019. According to Black Night monitor, these refinances represent a
Marketing to Hispanics
The latest statistics clearly point out the value of marketing to Hispanics. Today, 64,415,826 Hispanics live in the United States.
Branding Your Business as Socially Responsible
You know that I gave several presentations at WQA 2019. In my presentation on Marketing Water Quality Products to Millennials
