This model is re-calibrated quarterly based on the econometric trends.

The entire consumer file was run through this model. Then, a 5-byte score was appended to each household, representing annual discretionary spend. The dollar amounts in the model range from $888 to the top category of $87,900+up

Major League Sports Teams.

We have seen great Test Results for season ticket sales in Major League Sports Teams. Ask me for case studies of Baseball + Basketball franchises.

Fine Tune Cruise Prospects

Traditionally, Urban Professionals and Prime Middle America segments are the top cruise prospects. Our new DSI has found that as a group prime middle America consumers have 46% less in annual discretionary spend dollars than Urban Professionals. If I wanted to get the biggest bang for my buck, I’d mail to the Urban Professional group.

Luxury Products

Remember, it’s not just enough to show a high income. Luxury product retailers are looking to reach out to individuals who can write the check.

Finally, the Discretionary Spending Index is available as a list select. You can overlay it onto almost all of our Consumer files. It also used as a Research tool or for Enhancement.