Stand Out with Direct Mail
The new technology in 2020 you will make it easy for you to use great creative to stand out with […]
Using data to increase revenue
This case study will look at how Sun & Ski Sports succeeded by using data to better target customers and
Millennials and Direct Mail
The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The
Direct Marketing Trends for 2020
One of my colleagues asked me about the direct marketing trends for 2020. I think we need to start with
Honesty enhances marketing strategy
The old adage – honesty in the best policy – really holds true. In fact, many studies continue to corroborate
TOP SOLAR MARKETS FOR 2020
In terms of the top solar markets, the “Big Five” have historically been California, Arizona, New York, New Jersey, and
Selling Homeowners a Service Plan
I was scrolling around this week’s WQA Update. I saw a blog by the WaterRight Group that piqued my interest.
Managing the Sales Process
You need to plan a strategic approach to managing the sales process. Sure, we all want to close the sale.
Estimating Direct Mail Costs
If this is your first campaign, you need a way of estimating your direct mail costs. Let’s face it, we
Amazon’s Omni-Channel Catalog
Amazon’s omni-channel catalog incorporates more marketing channels into it’s outreach than any other catalog I’ve ever seen. Amazon just mailed
