Marketing to Asian Americans
Many brands are marketing to Asian Americans. In fact, even though this segment represents only about 5% of the population, […]
What New Homeowners Buy
I often get asked what new homeowners buy after they have moved into their new home. According to a survey
Ramp Up Holiday Marketing
This is the time to ramp up your holiday marketing and get all components of your marketing campaign in place.
Using Halloween in Your Marketing
I wrote a great post last year about using Halloween in your marketing to drive lead generation. I got a
Asking Questions in Marketing
Does asking questions in marketing work? Is asking questions in marketing a bad way to start your marketing message? That
Top Home Improvement Projects
Over the coming year, homeowners are projected to spend more than $330 billion on these top home improvement projects. Strengthening
Targeting Swimming Pool Owners
Swimming pool sales & service companies market by targetingswimming pool owners. Swimming Pool Owners comprise only 4% of the population.
Great Subject Lines Convey Urgency
When you create a sense of urgency with your subject line, you are increasing the odds that your subscribers will
The 3 C’s of the Purchase Journey
Connect – Convert – Continuously Engage These three stages help us move our target along the purchase journey. In sales
Consumers Prefer Direct Mail
Direct Mail – for many Consumers it’s the Preferred Way to Receive Promotions According to Marketing Sherpa, when it comes
