Asking Questions in Marketing
Does asking questions in marketing work? Is asking questions in marketing a bad way to start your marketing message? That […]
Top Home Improvement Projects
Over the coming year, homeowners are projected to spend more than $330 billion on these top home improvement projects. Strengthening
Targeting Swimming Pool Owners
Swimming pool sales & service companies market by targetingswimming pool owners. Swimming Pool Owners comprise only 4% of the population.
Great Subject Lines Convey Urgency
When you create a sense of urgency with your subject line, you are increasing the odds that your subscribers will
The 3 C’s of the Purchase Journey
Connect – Convert – Continuously Engage These three stages help us move our target along the purchase journey. In sales
Consumers Prefer Direct Mail
Direct Mail – for many Consumers it’s the Preferred Way to Receive Promotions According to Marketing Sherpa, when it comes
Direct Mail Drives Engagement
You & I know that direct mail drives engagement. But how do we show the naysayers? The truth is that
Summertime Pest Control Tips
These Summertime Pest Control Tips will give homeowners a fighting chance against all sorts of unwanted visitors. Why do I
Marketing to Hispanics
The latest statistics clearly point out the value of marketing to Hispanics. Today, 64,415,826 Hispanics live in the United States.
10 Pitfalls to Avoid in Direct Mail
When I write about marketing I make sure to include these 10 pitfalls to avoid in direct mail. Direct mail
