Direct Mail Testing is Vital
Testing your direct mail is vital. In fact, testing is tremendously important in every industry. Nothing just comes easy. Before […]
Focus your copy on your audience
I always tell my clients: focus your copy on your audience! You have to really know your audience. The truth
Tips for Marketing to Turning 65
Turning 65 is a birthday milestone for many people. For insurance agents, marketing to turning 65 is an opportunity to
Millennial New Movers – The Latest Trends
Mortgage companies and home builders are keeping their eyes on Millennial New Movers. Millennials are defined as being born between
Lead Generation & the Changes at Facebook
How Will the Changes at Facebook Affect Your Lead Generation Program? I get lots of questions from professionals who have
DIGITAL MARKETING TO WOMEN
When it comes to digital marketing, younger women are more likely to engage with brands through digital channels. Research shows
How long should your email subject line be?
I get asked this question a lot: How long should your email subject line be? The general consensus is that
How Much Can A Dental Practice Spend on Marketing?
Many dentists ask me how much can a dental practice spend on marketing? Dentistry is all about recurring revenue and acquiring
Online Buyers Trust Direct Mail
76% of Online Buyers Trust Direct Mail when making a Purchase Decision. Many advertisers are amazed that traditional media scores
Use your mailing list to create a digital audience
Did you know that you can use a mailing list to create a digital audience? You can use your mailing
