Medicare Open Enrollment Marketing
Each year I seem to write about Medicare open enrollment marketing. For members of the Insurance sector, Open Enrollment season […]
Asking Questions in Marketing
Does asking questions in marketing work? Is asking questions in marketing a bad way to start your marketing message? That
Great Subject Lines Convey Urgency
When you create a sense of urgency with your subject line, you are increasing the odds that your subscribers will
The 3 C’s of the Purchase Journey
Connect – Convert – Continuously Engage These three stages help us move our target along the purchase journey. In sales
Consumers Prefer Direct Mail
Direct Mail – for many Consumers it’s the Preferred Way to Receive Promotions According to Marketing Sherpa, when it comes
Potential Disability Insurance Buyers
New Homeowners are Great Potential Disability Insurance Buyers According to the Centers for Disease Control (CDC), 22% of adults in the
Direct Mail Drives Engagement
You & I know that direct mail drives engagement. But how do we show the naysayers? The truth is that
Marketing to Hispanics
The latest statistics clearly point out the value of marketing to Hispanics. Today, 64,415,826 Hispanics live in the United States.
10 Pitfalls to Avoid in Direct Mail
When I write about marketing I make sure to include these 10 pitfalls to avoid in direct mail. Direct mail
Working Leads Effectively
In the sales business, there is nothing more important to you than working leads effectively. As a business owner, you
