Managing the Sales Process
You need to plan a strategic approach to managing the sales process. Sure, we all want to close the sale. […]
Estimating Direct Mail Costs
If this is your first campaign, you need a way of estimating your direct mail costs. Let’s face it, we
Marketing to Asian Americans
Many brands are marketing to Asian Americans. In fact, even though this segment represents only about 5% of the population,
Using Halloween in Your Marketing
I wrote a great post last year about using Halloween in your marketing to drive lead generation. I got a
Medicare Open Enrollment Marketing
Each year I seem to write about Medicare open enrollment marketing. For members of the Insurance sector, Open Enrollment season
Asking Questions in Marketing
Does asking questions in marketing work? Is asking questions in marketing a bad way to start your marketing message? That
Great Subject Lines Convey Urgency
When you create a sense of urgency with your subject line, you are increasing the odds that your subscribers will
The 3 C’s of the Purchase Journey
Connect – Convert – Continuously Engage These three stages help us move our target along the purchase journey. In sales
Consumers Prefer Direct Mail
Direct Mail – for many Consumers it’s the Preferred Way to Receive Promotions According to Marketing Sherpa, when it comes
Potential Disability Insurance Buyers
New Homeowners are Great Potential Disability Insurance Buyers According to the Centers for Disease Control (CDC), 22% of adults in the
