Home Improvement Company Marketing – Key Consumer Touchpoints
I read some great information about LeafGuard, a company that manufactures and installs gutter guards. For people who don’t know […]
November is Long Term Health Care Awareness Month
Nowadays, as people live well into their 80s and 90s, the need for long-term health care has increased tremendously. While
Mail Me a Sample
Sometimes I think companies just overkill. Burt’s Bees is planning to spend an “undisclosed sum” on a marketing campaign geared
Millennials Are Waiting to Buy Homes
Surveys continue to show that millennials continue to delay homeownership. Millennials, born between 1980-1993, represent that largest generational age segment
Hospital Marketing Social Media vs Direct Mail
Lots of dialogue in the Hospital marketing field. What’s better social media vs direct mail? Helen Greg posted this list
Cold Calling is a Journey, not a Destination
Let’s not kid ourselves, cold calling can be a miserable experience. If it’s quiet in the office, I tell our
Ask DataDale - The Dataman Group Blog, Mortgage Marketing Blog
The Fannie Mae 2014 National Housing Survey – What Can We Learn?
The mortgage industry has been pretty quiet the last few years…but we are finally seeing a resurgence in direct mail
What’s the Real Rate of Return on a Direct Mailing?
Every day, people ask me about the average response from a direct mailing. And, I typically answer this question the
Plan Direct Mail for Mobile Response
Nowadays, most savvy marketers plan their direct mail campaigns to generate mobile response. One of the best ways to
Life Insurance Marketing – September is Awareness Month
In Life Insurance Marketing, September is Life Insurance Awareness month. I see this as an opportunity for insurance agents and
