Marketing Water Filtration to Businesses
It’s a pet peeve of mine to go to dinner at a fancy upscale restaurant and the waiter asks me […]
Top 7 Direct Response Mechanisms for 2018
To be successful in any direct response campaign, you need to use the right response vehicle. When you make it
Customer Loyalty is Something Money Can’t Buy
Is customer loyalty something that airlines can only buy with frequent flier miles? Or hotels with room stay points? The
Creating Compelling Direct Mail Copy
Creating compelling direct mail copy separates the high-response mailers from those that generate a mediocre response. The truth of the
Use a Lead Magnet to improve your Lead Generation
A lead magnet is anything offered for free in exchange for a recipient’s email address Using a free resource as a Lead Magnet is
What is a Small Business – and how can marketers reach them?
What is a Small Business – and how can marketers reach them? I must get 15 calls a week from
What Is Agile Direct Mail and Why Do I Need It?
Agile direct mail means creating a direct mail campaign with the intent to be able to quickly adapt it to
Maximize Engagement across the Media Channels
Marketers need to maximize engagement across direct mail, email, telemarketing and social media if they want to increase their response
Outbound Marketing can bring in the leads
The term outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to
Using a Targeted Mailing List
We all know that Direct Marketing response is built on several key fundamentals: Using a Targeted mailing list Finding the
