What is a Small Business – and how can marketers reach them?
What is a Small Business – and how can marketers reach them? I must get 15 calls a week from […]
What Is Agile Direct Mail and Why Do I Need It?
Agile direct mail means creating a direct mail campaign with the intent to be able to quickly adapt it to
Maximize Engagement across the Media Channels
Marketers need to maximize engagement across direct mail, email, telemarketing and social media if they want to increase their response
Outbound Marketing can bring in the leads
The term outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to
Using a Targeted Mailing List
We all know that Direct Marketing response is built on several key fundamentals: Using a Targeted mailing list Finding the
Mercedes-Benz, Direct Mail Delivers
I read an article in yesterday’s NY Times which talked about how many advertisers have dropped the Baby Boomer market
Direct Mail Moves Customers between Channels
Marketers use direct mail to move customers between channels. Because of this , we are seeing a renaissance of Direct
Is your Website HTTPs Secure?
In your Website HTTPs secure? Beginning in October, Chrome will label HTTP pages as insecure if users can input any
Copy Tips to Strengthen Your Message
Pat Friesen is one of my favorite copywriting marketing gurus. She often writes about different tips of the trade. I
We May Not Have Power – But We’ve Got Mail!
There are some things we can reply on when it comes to marketing – and that’s mail service delivery. I
