How Frequency in marketing brings results
I get a lot of questions about frequency in marketing. To re-mail or not to re-mail. How often in enough? […]
What do New Homeowners Buy?
Good news to members of the home industry, catalogers, retailers and professionals: home sales are up and so is the
Successful Advertising Depends on Frequency
It’s no secret that successful advertising depends on frequency. Otherwise, how are you ever going to be able to cut
Using Market Timing to Increase ROI
Traditionally, in direct marketing response rate has been characterized as 40% list – 40% offer – and 20% creative.
Accountants Target New Homeowners
Many tax preparers and accountants target New Homeowners to build their practice. New Homeowners have to file taxes. It’s just
Is your Website Customer Focused?
Everything you do needs to be customer focused. That certainly goes for your website. If you’re reading this blog post,
Why New Homeowners are such great prospects for Tax Preparers.
The reason that New Homeowner lists for accountants is the best marketing option available is simply that New Homeowners have to
Cultivation and Stewardship – The Real Profit Builders
There are two parts of the lead generation cycle: cultivation and stewardship. We need to cultivate or leads and steward
Tax Season to Start January 20
The Internal Revenue Service announced that it will begin accepting tax returns electronically on January 20. Paper returns will begin
Plan Direct Mail for Mobile Response
Nowadays, most savvy marketers plan their direct mail campaigns to generate mobile response. One of the best ways to
