Does Your Direct Mail Measure Up?
40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up? Creating […]
Targeted Mailing Lists – Download a copy of this presentation
Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists. While EDDM is a
Effective Direct Mail Brings in the Dollars
I want to share some statistics about effective direct mail for those direct mail doubters out there. Maybe these numbers will
Energize Your Offer for Improved Response
If you want to improve results from your marketing, you need to energize your offer. Consumers aren’t stupid – they can
How Frequency in marketing brings results
I get a lot of questions about frequency in marketing. To re-mail or not to re-mail. How often in enough?
What do New Homeowners Buy?
Good news to members of the home industry, catalogers, retailers and professionals: home sales are up and so is the
Successful Advertising Depends on Frequency
It’s no secret that successful advertising depends on frequency. Otherwise, how are you ever going to be able to cut
Using Market Timing to Increase ROI
Traditionally, in direct marketing response rate has been characterized as 40% list – 40% offer – and 20% creative.
Accountants Target New Homeowners
Many tax preparers and accountants target New Homeowners to build their practice. New Homeowners have to file taxes. It’s just
Is your Website Customer Focused?
Everything you do needs to be customer focused. That certainly goes for your website. If you’re reading this blog post,
