Why New Homeowners are such great prospects for Tax Preparers.
The reason that New Homeowner lists for accountants is the best marketing option available is simply that New Homeowners have to […]
Cultivation and Stewardship – The Real Profit Builders
There are two parts of the lead generation cycle: cultivation and stewardship. We need to cultivate or leads and steward
Tax Season to Start January 20
The Internal Revenue Service announced that it will begin accepting tax returns electronically on January 20. Paper returns will begin
Plan Direct Mail for Mobile Response
Nowadays, most savvy marketers plan their direct mail campaigns to generate mobile response. One of the best ways to
Making Your Customer List Work for You
I often counsel business owners on the importance of making your customer lists work for you. Many business owners understand
A New Tax Client is Priceless
Just like that credit card commercial – a new tax client is priceless. After all, if you treat her right, she
Postage in the US – a Bargain ?
In a world where everything seems to be going up in price, the cost of a postage stamp remains one
New Homeowner Names – More important Than Ever Before
There are fewer New Homeowner names right now than in the past few years. The real estate market ebbs and
Do your PREsearch
You need to do your PREsearch Before Embarking on any direct marketing Campaign. I love this new word PREsearch. It’s
