DIGITAL MARKETING TO WOMEN
When it comes to digital marketing, younger women are more likely to engage with brands through digital channels. Research shows […]
How long should your email subject line be?
I get asked this question a lot: How long should your email subject line be? The general consensus is that
How Much Can A Dental Practice Spend on Marketing?
Many dentists ask me how much can a dental practice spend on marketing? Dentistry is all about recurring revenue and acquiring
International Women’s Day
Congratulations to all the Amazing Women out there on this International Women’s Day. International Women’s Day, observed each year on
Online Buyers Trust Direct Mail
76% of Online Buyers Trust Direct Mail when making a Purchase Decision. Many advertisers are amazed that traditional media scores
Use your mailing list to create a digital audience
Did you know that you can use a mailing list to create a digital audience? You can use your mailing
HELOC Conversion Prospect List
Our HELOC conversion prospects list gives mortgage marketers entree to this key group of potential refinancers. The new tax laws
Marketing Water Filtration to Businesses
It’s a pet peeve of mine to go to dinner at a fancy upscale restaurant and the waiter asks me
Top 7 Direct Response Mechanisms for 2018
To be successful in any direct response campaign, you need to use the right response vehicle. When you make it
Customer Loyalty is Something Money Can’t Buy
Is customer loyalty something that airlines can only buy with frequent flier miles? Or hotels with room stay points? The
