Direct Mail Scores in the Real Estate Market
As the housing market approaches mini bubble status, local real estate agents are scrambling to get their piece of the […]
Marketing to Student Loan Borrowers
According to the Federal Reserve Board, there are nearly 40 million student loan borrowers with outstanding loans today. We have
Increased New Homeowner Counts
2013 has been a banner year for increased New Homeowner counts. The number of New Homeowner transactions keeps climbing. In
Move-Up Buyers Fuel the Real Estate Market
Recent data shows that the largest segment of the home buying market today is the “Move-Up” buyer. As home prices
Micro-Targeting Swimming Pool Owners with Young Children
Memorial Day Weekend marks the unofficial start of Summer and for many homeowners, that will mean time in the Pool.
The Solar Market is Hot!
There is no question that the Solar market is Hot! The U.S. solar industry generated $154 billion in economic activity in
8 Don’ts for Direct Mail Fundraising
I wrote this article about the 8 dont’s for direct mail fundraising because sometimes the best way to move forward
Encouraging Response to Direct Mail
I don’t know about you, but I always want an awesome response to my direct mail. Here’s an example of
The X-Games – What a Demographic
I just came back from a week of skiing in Colorado. The X-Games was being held at the neighboring mountain
Direct Mail Success – Donors to ASPCA
The ASPCA Memo Mailing There’s no better way to keep donors to ASPCA in the fold than by making them
