Don’t Neglect the Baby Boomers
We are all so focused on reaching out to the millennial cohort that I worry we neglect the baby boomers. […]
Using data to increase revenue
This case study will look at how Sun & Ski Sports succeeded by using data to better target customers and
Millennials and Direct Mail
The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The
Direct Marketing Trends for 2020
One of my colleagues asked me about the direct marketing trends for 2020. I think we need to start with
Honesty enhances marketing strategy
The old adage – honesty in the best policy – really holds true. In fact, many studies continue to corroborate
Selling Homeowners a Service Plan
I was scrolling around this week’s WQA Update. I saw a blog by the WaterRight Group that piqued my interest.
Managing the Sales Process
You need to plan a strategic approach to managing the sales process. Sure, we all want to close the sale.
Estimating Direct Mail Costs
If this is your first campaign, you need a way of estimating your direct mail costs. Let’s face it, we
Amazon’s Omni-Channel Catalog
Amazon’s omni-channel catalog incorporates more marketing channels into it’s outreach than any other catalog I’ve ever seen. Amazon just mailed
What New Homeowners Buy
I often get asked what new homeowners buy after they have moved into their new home. According to a survey
