Reaching Small Business Owners
In today’s market, reaching small business owners has taken on new meaning. Many businesses are in a state of flux. […]
Competing on Price in the Post-pandemic World
I have always told my customers that they should not competing on price. That their goal is to rise above
Linking Physical and Digital Communications
Linking physical and digital communications provides consumers with a seamless marketing experience. We all know that response increases when the
National Lawn Care Month
April is National Lawn Care Month. It also heralds the start of spring. This is the time when homeowners move
Doing Business As Usual?
How do we move back into a business as usual scenario? Let’s not kid ourselves, we’ve been traumatized. What we
Savings on Informed Delivery Program
For 2020, there are lots of promotions on the USPS Informed Delivery Program. From July 15, 2020 – November 30, 2020, the Informed Delivery® Promotion (ID Promotion)
Social Distancing or Physical Distancing?
The expression social distancing is making me crazy. As far as I am concerned, it’s not social distancing – it’s
Communicating During a Crisis
The way a company communicates during a crisis matters a great deal. It shapes how a customer, prospect and even
Cross-Selling Strategy for Insurance Agents
Every insurance agent needs to have a cross-selling strategy. Today’s insurance industry is more competitive than ever. It also has
Non-Profits use Direct Mail for Stewardship
As a direct marketing maven, I love to see when non-profits use direct mail for stewardship. A strong donor stewardship
