Savings on Informed Delivery Program
For 2020, there are lots of promotions on the USPS Informed Delivery Program. From July 15, 2020 – November 30, 2020, the Informed Delivery® Promotion (ID Promotion) […]
Social Distancing or Physical Distancing?
The expression social distancing is making me crazy. As far as I am concerned, it’s not social distancing – it’s
Communicating During a Crisis
The way a company communicates during a crisis matters a great deal. It shapes how a customer, prospect and even
Cross-Selling Strategy for Insurance Agents
Every insurance agent needs to have a cross-selling strategy. Today’s insurance industry is more competitive than ever. It also has
Non-Profits use Direct Mail for Stewardship
As a direct marketing maven, I love to see when non-profits use direct mail for stewardship. A strong donor stewardship
Don’t Neglect the Baby Boomers
We are all so focused on reaching out to the millennial cohort that I worry we neglect the baby boomers.
Targeting Multi-generational Households
Targeting multi-generational households offers businesses an opportunity to differentiate themselves from their competition. For some industries, multi-generational households are serious
Stand Out with Direct Mail
The new technology in 2020 you will make it easy for you to use great creative to stand out with
Marketing Children’s Dental Health Month
Each year in February, the American Dental Association promotes the National Children’s Dental Health Month. This is to increase the
Using data to increase revenue
This case study will look at how Sun & Ski Sports succeeded by using data to better target customers and
