Make Your Direct Mail Memorable by Adding a Personal Touch
When you check the mail, how much of what’s inside your mailbox actually makes it inside your home? Not much, […]
The Enduring Quality of Direct Mail
Even though our lives are dominated by digital communication, the enduring quality of direct mail continues to prove its value
Using AI to Create a Direct Mail Letter for Water Filtration Sales
Many of you joined us at the panel session of AI at last month’s WQA conference. I’ve gotten a lot
Why Businesses Still Use Direct Mail to Drive Lead Generation
There is tremendous value in Direct Mail. Done correctly, postcards and mailers will get you into the right consumer hands
The Impact of Direct Mail for 2024
Direct mail works. Its impact can be felt by many brands and charities across many marketing sectors. I’m not going
How Direct Mail and Email Work Together
I want to share a case study about how direct mail and email work together to increase response. For
Consumers Respect, Respond to and Trust Direct Mail
I recently read an article in Harvard Business Review – Why Marketers are Returning to Traditional Advertising. Consumers Trust Traditional
The Antidote to Online Fatigue
Direct mail is the antidote to online fatigue. It is the only medium that gets an advertiser’s message right into
Direct Mail Drives Engagement
You & I know that direct mail drives engagement. But how do we show the naysayers? The truth is that
Marketing to Win Over Millennials
In a recent article, Spencer Soper at Bloomberg contends that retailers should stop wasting so much time trying to win
