Water Dealers – Are You Selling a Product or a Service?
When I think of the way we market our businesses, there is an over-riding concept of whether we are selling […]
The Power of Direct Mail to New Homeowners: Unleash Your Business Potential
Direct mail to new homeowners is incredibly powerful. Here’s why it gets us excited: Perfect Timing: When homeowners move into
Millennials on the Move
Millennials on the Move: Understanding the Driving Factors behind their Relocation Patterns and How to Market to Them Effectively The
Reaching the ideal solar customer
Every solar sales organization is looking for the answer to the big question – what’s the best way of reaching
Marketing mortgage protection insurance to New homeowners
Effective offers and strategies for marketing mortgage protection insurance to New homeowners Always remember that you want to stand out
Millennial Homeowners Tapping into Home Equity
Homeowners, especially millennials, are tapping into their home equity to take advantage of the increasing value of their homes. Marketers
How Your Water Quality Dealership Can Compete Against the Big Brand Names
First of all, your dealership absolutely can compete against the big brand names. It just takes a little strategy, well-thought
A Listicle of Today’s Top 21 Marketing Channels
In my marketing presentation last week at the Water Quality Association (WQA) conference in Las Vegas, when I was discussing
Which types of emails work – and don’t work?
Which types of emails work? Customers ask me that all the time. Consumers should be easy to please — in
5 Tips for Using Business to Business Marketing Lists Effectively
When it comes to using business to business (B2B) marketing lists effectively, having a targeted and effective marketing list can
