How Your Water Quality Dealership Can Compete Against the Big Brand Names
First of all, your dealership absolutely can compete against the big brand names. It just takes a little strategy, well-thought […]
A Listicle of Today’s Top 21 Marketing Channels
In my marketing presentation last week at the Water Quality Association (WQA) conference in Las Vegas, when I was discussing
Which types of emails work – and don’t work?
Which types of emails work? Customers ask me that all the time. Consumers should be easy to please — in
5 Tips for Using Business to Business Marketing Lists Effectively
When it comes to using business to business (B2B) marketing lists effectively, having a targeted and effective marketing list can
Finding the Perfect List of New Homeowners
Discover the success of targeting new homeowners with accurate list data. Our guide provides you with everything you need to
10 Reasons Why Direct Mail is the Way to Go for Small Businesses
Direct mail is a powerful marketing strategy for small businesses who want to get in the door of their prospects.
Create an amazing customer experience in 2023
I’ve been talking a lot about CX – the customer experience. I read a blog by Shep Hayken of the
The top 5 words that drive email engagement
The effectiveness of words in driving email engagement can vary based on the context, audience, and industry. However, there are
Direct Mail is hot-hot-hot
All of the pundits agree that direct mail is hot. For any of you deniers out there, it’s not the
Building your Business on a Cornerstone of Trust
Building your business on a Cornerstone of Trust – published by WQP magazine, November 29, 2022 In turbulent times, consumer
