Managing the Sales Process
You need to plan a strategic approach to managing the sales process. Sure, we all want to close the sale. […]
Estimating Direct Mail Costs
If this is your first campaign, you need a way of estimating your direct mail costs. Let’s face it, we
Amazon’s Omni-Channel Catalog
Amazon’s omni-channel catalog incorporates more marketing channels into it’s outreach than any other catalog I’ve ever seen. Amazon just mailed
Marketing to Asian Americans
Many brands are marketing to Asian Americans. In fact, even though this segment represents only about 5% of the population,
What New Homeowners Buy
I often get asked what new homeowners buy after they have moved into their new home. According to a survey
Using Halloween in Your Marketing
I wrote a great post last year about using Halloween in your marketing to drive lead generation. I got a
Asking Questions in Marketing
Does asking questions in marketing work? Is asking questions in marketing a bad way to start your marketing message? That
Top Home Improvement Projects
Over the coming year, homeowners are projected to spend more than $330 billion on these top home improvement projects. Strengthening
Great Subject Lines Convey Urgency
When you create a sense of urgency with your subject line, you are increasing the odds that your subscribers will
The Family at the Well
This family was at the communal well in the Prefecture of Ruhengeri In Northern Rwanda. The well was where all
