Generation Z Direct Mail Tips
Generation Z is an up and coming buying cohort. These consumers were born after 1996, which means they are now […]
Maximize your Consumer Lists
Most B2C companies are working hard to maximize their consumer lists. Nowadays, consumer lists are multi-purpose. They have to be.
Engagement Marketing for Water Dealerships
When marketers use the term engagement marketing, we mean trying to create an on-going dialogue with your customers. This strategy
Personalization and the Customer Experience
Personalization continues to be very important in all phases of the Customer Experience. When we use the term personalization, we
Perfecting your Email Subject Line
When you send an email, you need to make sure you perfect your email subject line. According to a study
Using Email for Sales Prospecting
Email can be a wonderful channel for sales prospecting. It can help your company with visibility and branding. It can
Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But,
Marketing to Small Businesses
According to 2023 statistics, there are over 33.2 million small businesses in the United States. Small businesses have much
EARTH DAY IS APRIL 22nd – TARGET GREEN CONSUMERS
April is a great time to reach out to Eco-Friendly – or what we call – Green Consumers. There is
Marketing Re-Entry – What’s Your Plan?
Marketing re-entry properly is not as easy as it feels it should be. Do you really believe that after
