Choosing the Right Audience for Your Marketing Campaign
I always tell my customers that one of their most important jobs is choosing the right audience for your marketing […]
Marketing Open Enrollment
There are many articles written about Marketing Open Enrollment. As a matter of fact, there are a couple of great
Capitalizing on Life Insurance Awareness Month
Many Insurance agents experience a tick up in Life Insurance Sales during Life Insurance Awareness month in September by aligning
How are Solar Companies Getting New Customers?
How are Solar Companies getting new customers? Sure, there are lots of options in the marketplace. But I contend that
November is Long Term Health Care Awareness Month
Nowadays, as people live well into their 80s and 90s, the need for long-term health care has increased tremendously. While
Millennials Are Waiting to Buy Homes
Surveys continue to show that millennials continue to delay homeownership. Millennials, born between 1980-1993, represent that largest generational age segment
Cold Calling is a Journey, not a Destination
Let’s not kid ourselves, cold calling can be a miserable experience. If it’s quiet in the office, I tell our
Plan Direct Mail for Mobile Response
Nowadays, most savvy marketers plan their direct mail campaigns to generate mobile response. One of the best ways to
Life Insurance Marketing – September is Awareness Month
In Life Insurance Marketing, September is Life Insurance Awareness month. I see this as an opportunity for insurance agents and
New Parents Buy Life Insurance
There is no question that new parents buy life insurance. In fact, parents of new babies are one of the
