Using Hot Spots in Direct Mail and Email
All marketers and business owners need to understand the value of using Hot Spots in their direct mail and email. […]
Top 5 Home Improvement Projects
How do Home Improvement Companies find customers for the Top 5 Home Improvement Projects? Homeowners across the nation are spending
Retention is the New Acquisition
Retention is the new acquisition. Just think of this as one of the new axioms forced upon us by the
Generating Leads without Home Shows
Many of my clients are wondering how they will go about generating leads without home shows. After all, these events
Home Improvement Companies Need Renovation Prospects
There is no question that home improvement companies need renovation prospects. Many homeowners who have been sheltering in place have
Moving Virtual Programming from FREE to FEE
Today’s article has to do with what I call moving from FREE to FEE. Many Americans have been stuck indoors
Mortgage Professionals Need to Market
Bottom line, mortgage professionals need to get out there and market. It amazes me that more mortgage pros are not
Are we “in this Together”?
If you’re like me, you’re getting tired of brands’ “in these uncertain times” messaging. Telling me that we’re in this
COLD CALLING HAS ITS’ PLACE
Cold calling is old-fashioned but it remains an essential part of the selling process. Done well, cold calling transforms strangers
The Antidote to Online Fatigue
Direct mail is the antidote to online fatigue. It is the only medium that gets an advertiser’s message right into
