Ask DataDale – The Dataman Group Blog

Ask DataDale, the Dataman Group Blog, offers insights into all things direct marketing. This blog features articles & words of wisdom from Industry Expert Dale Filhaber.

Data Dale publishes new content on a weekly basis. Her blog has been updated continuously since 1997. This makes The Dataman Group Blog one of the longest running marketing blogs in the country.

Data Dale is an internationally recognized expert in direct marketing. Besides the Ask Data Dale blog, she also publishes Pure Water Profits. This blog is dedicated to material of interest to the water quality industry.

You can enjoy postings on the Ask DataDale blog that run the gamut from marketing strategy to sales tactics. Similarly, Data Dale throws in her own colorful commentary to boot.

In 2020, we have seen a lot of postings and articles that have focus on the COVID 19 pandemic. Specifically, how marketing has changed during this time. Consequently, these articles have gotten a great deal of attention from business owners and marketers alike.

Are you are a business owner, marketing manager or sales director? If so, you know you need to generate new leads on a continuous basis. Consequently, you need to sign yourself up for a subscription or RSS feed to Ask DataDale, the Dataman Group Blog.

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Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits, Uncategorized

More Isn’t Better: Why Smarter Targeting Beats Bigger Lists

More leads don’t always mean better results. This article explains why smarter targeting beats bigger lists—and how focused marketing helps you maximize your budget and generate better leads.

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Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits, Uncategorized

Reaching Home-Based Business Mailing Lists | Reach Businesses Working From Home

Looking to reach business owners who work from home? Our home-based business mailing lists help you connect with verified decision-makers using direct mail and omnichannel marketing—nationwide.

Getting-back-to-lead-generation
Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits, Uncategorized

Getting Back Into Lead Generation Mode After the Holidays

The holidays are over—and it’s time to shift back into lead generation mode. Learn simple, effective ways to refocus your marketing, clean your data, and reach the right prospects to start the new year strong.

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Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits, Uncategorized

Medicare Open Enrollment Marketing Tips

Medicare Open Enrollment for coverage beginning January 1, 2026 will run from November 1, 2025 to January 15, 2026. 30% will switch during open enrollment. That means your open enrollment marketing needs to begin now.

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