How Catalogers are Using Postcards
I just read a great article in Total Retail that highlighted sending postcards to website abandons. You all know I’m […]
Maximizing Your Share of Senior Spending
https://www.datamangroup.com/targeted-mailing-lists/Is Senior Spending at Risk? Many retirees with the highest discretionary spending follow the 4% rule. That’s the idea that
Making our customers feel valued
As marketers, we keep trying to find new ways of making our customers feel valued, wanted, loved. At the most
Small Businesses – by the Numbers
Here are some statistics to help you understand the depth and breathe of the small business market. B2B marketers can
What Does it Mean to Be Customer Centric?
Being customer centric means letting people buy and shop the way they want to. For different people, this means different
The 2022 B2B Marketing Mix
According to a study by Sagefrog Marketing Group, this is the most current 2022 B2B Marketing Mix. B2B brands are
Consumers Respect, Respond to and Trust Direct Mail
I recently read an article in Harvard Business Review – Why Marketers are Returning to Traditional Advertising. Consumers Trust Traditional
Postcard Marketing Promotes your Business
Postcard marketing gives your business an edge over the competition. An eye-catching, well-designed postcard can go a long way in
Branding Checklist for 2022
This Branding Checklist for 2022 offers business owners a comprehensive way to make sure their branding efforts are up-to-speed. The
Why You Should Market to New Movers
Every business can benefit when they market to New Movers. New Movers need many goods and services when they move
