The Impact of Direct Mail for 2024
Direct mail works. Its impact can be felt by many brands and charities across many marketing sectors. I’m not going […]
Holiday Marketing to New Homeowners: A Wise Investment or a Festive Folly?
There is no question that marketing to New Homeowners during the holiday season is a wise investment. New homeowners can
Navigating the Mortgage Marketing Landscape: 10 Outbound Lead Generation Strategies for Mortgage Brokers Today
10 Outbound Strategies to Generate Mortgage Leads In the dynamic realm of today’s mortgage industry, you need to stay on
Beyond Discounts: Why Trust is the Real Game-Changer in Sales
The notion that discounts drive most sales is outdated. The real game changer is TRUST. In the fast-paced world of
Connecting with Hispanics: Your Guide to Direct Marketing to the Latino Community
Tips on Direct Marketing to the Latino Community In today’s diverse and multicultural marketplace, you’ve got to get your marketing
Maximizing Your Reach: Why 75% of Consumers Value Insurance Direct Mail – A Game-Changer for Agents
The 2023 State of Direct Mail study showed that 75% of consumers read insurance direct mail and/or save it to
Prospecting Gold: Why Businesses with UCC Filings Are Top Picks for Lenders
Business borrowers with a verified, history of UCC filings represent excellent prospects for financial institutions, lenders, creditors and business equipment
Use Postcards to Create a Lasting Impression for Retail Business in Q4
I am thrilled to see the latest direct mail research which shows that retailers and marketers successfully use postcards to
Thinking outside the email inbox
Thinking outside the email inbox is a must in modern marketing. Your customers and prospects are inundated with emails. If
Modern Insurance Marketing: Promoting Value and Targeting Triggers
Since we’re moving into the Fall, which is typically a heavy insurance marketing period, I wanted to go over some
