Mercedes-Benz, Direct Mail Delivers
I read an article in yesterday’s NY Times which talked about how many advertisers have dropped the Baby Boomer market […]
Direct Mail Moves Customers between Channels
Marketers use direct mail to move customers between channels. Because of this , we are seeing a renaissance of Direct
Is your Website HTTPs Secure?
In your Website HTTPs secure? Beginning in October, Chrome will label HTTP pages as insecure if users can input any
Copy Tips to Strengthen Your Message
Pat Friesen is one of my favorite copywriting marketing gurus. She often writes about different tips of the trade. I
Prevent Donors from Getting Compassion Fatigue
Non-profits need to make sure their donors are not wearing out. Given the recent string of catastrophic events, amplified by
Life Insurance Awareness Month
Since September is Life Insurance Awareness Month, there is a great deal of national exposure, articles and news reports touting
We May Not Have Power – But We’ve Got Mail!
There are some things we can reply on when it comes to marketing – and that’s mail service delivery. I
USPS mail service in disaster areas
Neither Snow nor rain nor heat nor gloom of night The USPS Deals with Mail Service in Affected Disaster Areas
Milestone Birthday Marketing for Financial Planners
Small monthly mailings that generate big response Milestone birthday marketing is a cost-effective way for financial planners, stock brokers
How to Market Water Filtration to Millennials
Water quality dealers need to take notice and develop a game plan to market water filtration to millennials. Millennials are
