How to Get a List of Mailing Addresses
How to Get a List of Mailing Addresses: A Step-by-Step Guide A reliable and targeted list of mailing addresses is […]
Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But,
Stand Out with Direct Mail
The new technology in 2020 you will make it easy for you to use great creative to stand out with
Syncographics – the 4th Pillar of Direct Mail Success
Syncographics – market timing – is so important. I just came home from a 2 week cruise vacation (OMG –
Market When the Timing is Right
You need to market when the timing is right. When the pundits talk about response, they always mention the Big
Home Improvement Spending Rising in 2015
According to industry reports Home Improvement Spending is due to rise 6% in 2015 from $307.1 billion to $325.5 billion.
Millennials Are Waiting to Buy Homes
Surveys continue to show that millennials continue to delay homeownership. Millennials, born between 1980-1993, represent that largest generational age segment
Hospital Marketing Social Media vs Direct Mail
Lots of dialogue in the Hospital marketing field. What’s better social media vs direct mail? Helen Greg posted this list
What’s the Real Rate of Return on a Direct Mailing?
Every day, people ask me about the average response from a direct mailing. And, I typically answer this question the
Post-Storm Marketing Tips
As a veteran blogger and social media aficionado, I visit many on-line groups to get a feel for what’s going
