Pet Owners marketing lists are a great source of new prospects for fencing, air duct cleaning, pet doors, screened-in porches, and custom dog houses. There is nothing an affluent pet owner won’t do for Fido. And, nothing Fido won’t do for their owners.
On average, Pet Owners spend $1,600.00 per year on their Dogs, $1,200 per year on their Cats.
Pet owner marketing lists have always been a mainstay in the home improvement industry. In fact, many home improvement companies target pet owners in their marketing. That’s because affluent pet owners will not hesitate to spend whatever it takes to keep their pet happy. And affluent empty-nesters are the top prospect group.
Empty-Nesters Treat Their Pets Like their Children
Empty-nesters have been reported as the largest spenders on pet-themed home improvements. We know that affluent empty-nesters will spare no expense for the care & comfort of their pets. This list gives home improvement dealers a creative invitation into their home and thought process. In fact, the pet owners of today seem to blur the lines between children and pet dogs in many ways. For example, 81% of those surveyed consider their dogs to be true family members, equal in status to children. It appears that dogs have become such an important part of the family that 54% of Americans now consider themselves to be “pet parents” rather than “pet owners”. The research shows that pets have become such an important part of the family that more than half of the dog owners (58%) are comfortable using nicknames for themselves such as “Mommy” and “Daddy” when talking about themselves in reference to their dogs.
Marketing Tip
An over-sized postcard with a great photo of a dog, mailed to dog owners will definitely generate attention. In terms of offer, consider including a pet-themed premium. For example, if you’re mailing to dog owners, consider offers like a dog chew toy, gourmet dog treats or a dog grooming brush.
