Is Your Company Customer Obsessed?
In 2016, Amazon’s Jeff Bezos described the concept of “true customer obsession” in his annual letter to shareholders. But what does […]
Geo-fencing for Dental Practice Marketing
Geo-fencing is an exciting way to target new patients for your dental practice marketing. This is location-based digital marketing. Geo-fencing
Using Hot Spots in Direct Mail and Email
All marketers and business owners need to understand the value of using Hot Spots in their direct mail and email.
Top 5 Home Improvement Projects
How do Home Improvement Companies find customers for the Top 5 Home Improvement Projects? Homeowners across the nation are spending
Mortgage Professionals Need to Market
Bottom line, mortgage professionals need to get out there and market. It amazes me that more mortgage pros are not
Are we “in this Together”?
If you’re like me, you’re getting tired of brands’ “in these uncertain times” messaging. Telling me that we’re in this
Balancing Print and Digital Strategies
BALANCING PRINT & DIGITAL LEAD GENERATION STRATEGIES This article originally appeared in WQP May 2020 issue as “Balancing Act”. In
Reaching Small Business Owners
In today’s market, reaching small business owners has taken on new meaning. Many businesses are in a state of flux.
Competing on Price in the Post-pandemic World
I have always told my customers that they should not competing on price. That their goal is to rise above
Hispanic Real Estate Buyers are a Driving Force in Home Buying
Hispanic real estate prospects are the leading market segment of first-time home buyers. This is according to data from the
