Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But, […]
Birthday Mailings Drive Response
I got a happy birthday mailing yesterday with a special offer yesterday. I love birthday presents! Doesn’t everybody? Last
EARTH DAY IS APRIL 22nd – TARGET GREEN CONSUMERS
April is a great time to reach out to Eco-Friendly – or what we call – Green Consumers. There is
Marketing Re-Entry – What’s Your Plan?
Marketing re-entry properly is not as easy as it feels it should be. Do you really believe that after
Buying Direct Mail Lists – a basic primer
There are many strategies to buying direct mail lists. Of course, the most important one is knowing how to
Weekly New Homeowner Lists – be first in the door
Marketers who want to make an impact use weekly new homeowner lists. This way they can be first in their
Targeted Business Lists Get Results
There is no question that targeted business lists are the way to go in B2B lead generation. Whether you
Prioritize Mobile Performance in 2021
In 2021, you need to make sure you prioritize your mobile performance. Did you know that more than 51%
Snippets can improve your SEO
A well-written snippet can help improve your SEO. So, what’s a snippet, you ask? A snippet is a way
Feel Good Ads Resonate with Consumers
According to a recent survey, feel good ads resonate with the public. Direct mail copywriter Frank Johnson once said,
