Consumers Respect, Respond to and Trust Direct Mail
I recently read an article in Harvard Business Review – Why Marketers are Returning to Traditional Advertising. Consumers Trust Traditional […]
Postcard Marketing Promotes your Business
Postcard marketing gives your business an edge over the competition. An eye-catching, well-designed postcard can go a long way in
Branding Checklist for 2022
This Branding Checklist for 2022 offers business owners a comprehensive way to make sure their branding efforts are up-to-speed. The
Why You Should Market to New Movers
Every business can benefit when they market to New Movers. New Movers need many goods and services when they move
Reaching Adult Children with live-in Parents
Nowadays, there are many adult children with live-in parents. American seniors are living longer than ever before. They are in
How to Avoid Panic Marketing in 2022
Spoiler: Panic Marketing isn’t about Covid Panic Marketing. It’s what happens when you have to get out a marketing piece
SoLoMo – Marketing Buzzword for 2022
One of my favorite marketing buzzwords for 2022 is SoLoMo. This is a combination of Social, Local and Mobile media.
2022 – A year of transformation
2022 is destined to be a year of continuing transformation for business. According to Alan Murray, CEO of Fortune Magazine,
The Rolling Stones and Annuity Buyers
It’s an easy stretch to compare Rolling Stones concert attendees and Annuity Buyers. Did you know that the The Rolling
Trends Driving Direct Mail ROI for 2022
Direct Mail still yields the highest ROI and lowest cost-per-lead and highest conversion rates of any medium. We are so
