Using Email for Sales Prospecting
Email can be a wonderful channel for sales prospecting. It can help your company with visibility and branding. It can […]
Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But,
Marketing to Small Businesses
According to 2023 statistics, there are over 33.2 million small businesses in the United States. Small businesses have much
Birthday Mailings Drive Response
I got a happy birthday mailing yesterday with a special offer yesterday. I love birthday presents! Doesn’t everybody? Last
Marketing Re-Entry – What’s Your Plan?
Marketing re-entry properly is not as easy as it feels it should be. Do you really believe that after
6 Commandments of Lead Generation
Why should People Want to do Business with You? Marketers who take advantage of these 6 Commandments of lead generation will improve
Buying Direct Mail Lists – a basic primer
There are many strategies to buying direct mail lists. Of course, the most important one is knowing how to
Weekly New Homeowner Lists – be first in the door
Marketers who want to make an impact use weekly new homeowner lists. This way they can be first in their
Targeted Business Lists Get Results
There is no question that targeted business lists are the way to go in B2B lead generation. Whether you
Prioritize Mobile Performance in 2021
In 2021, you need to make sure you prioritize your mobile performance. Did you know that more than 51%
